London, CENTRAL SAINT MARTIN’S COLLEGE OF ART&DESIGN.- NOW&THEN´s Founder shares her experience with post-graduate fashion students

Sara spent the last day of the course "How To Start A Business In The Fashion Industry" amongst the students and lecturer, Lynette Cook. She shared with them her own experience as a start-up in an attempt to show that it is possible to transform a fashion idea into a business, even in the current economic downturn.

Only a year ago, Sara sat down on the same class, just before putting together the final dots on her business and relocating to Barcelona temporarily to get her business started.

Lynette Cook, currently a fashion consultant and a lecturer at Saint Martins, has been one of the most inspirational fashion professionals in Sara’s career. Lynette was only 15 years old when she set her feet in the fashion world by making patterns and dresses in her bedroom and delivering them to clients all over the UK by placing mail order advertising in the leading fashion magazines of the time. Her tipping point became only a few years later when she still was a fashion student and, together with other fellow fashion colleagues, moved to Canary Wharf area (the Shoreditch of London at the time) and provided trends consulting services to all the leading high street retailers.‘If she made it when she was only 15, I’d better hurry up!’ Sara thought at the time. With regards to NOW&THEN, Lynette’s commented ‘Your shop looks fantastic and it's good for me to see when someone's dream becomes reality’.

NOW&THEN hires Alberto Dobos as Shop and Brand Manager, Spain

With over 20 years of experience in sales, NOW&THEN hires Alberto with the confidence that he will deliver the exceptional results required for an innovative and groundbreaking fashion business. Alberto is an experienced and dedicated fashion and style consultant. More importantly, he is a person who always manages to put a smile on everyone’s face’.

BAMBOLA Collection by NOW&THEN, ready for sale

NOW&THEN is pleased to announce the arrival of the first pieces of Bambola. This collection is made of dresses, tops and skirts in bright and plain colors in luxury textiles. As always in NOW&THEN, the style is clearly vintage-inspired, this time by taking the 1960´s - 70´s as a reference and therefore highly feminine.

Every piece of clothing is unique and it is made out of original vintage patterns obtained from antique markets from around the world. Each design is further personalized by adding details such as ribbons, lace, stones, etc, transforming them into a real collectors´item.

Published feature report on vintage fashion and NOW&THEN by the Catalan newspaper AVUI

The catalan newspaper AVUI published an article on Sara de la Torre, NOW&THEN´s designer. The whole article focuses on fashion shops in Barcelona that aim to revive the 50´s decade via their style, products and store decoration, hence highlighting the extraordinary beauty of that age.


For more details on the report, please refer to


http://multimedia.avui.cat/pdf/09/0227/090227sortim031.pdf

Published editorial in WWW.GOOD2B.ES

´Strolling down Bulevard Rosa is becoming a really interesting task to carry out. While most shops in this mini shopping centre belong to large chains, it is also true that there are certain corners from independent which are worth visiting. NOW&THEN is amongst such jewels (...) ´Forgotten designs from other times translate into modern by resurrecting the inventions from the old couture and adding the modern influence of new fabrics and technologies (...)´´But that is not all. NOW&THEN also sells art´.

Published editorial on NOW&THEN in www.wauu.com

´Silver walls, black floors and and ceilings and neoclassic windows bring a retro-chic character to the shop, like a French shop from the 1950´s´.

The first group of new photographers are already exhibiting at NOW&THEN Gallery

Four new talents will be exhibiting at NOW&THEN until the end of March:


MISHA MASEK (Canada, 1977) is a photographer by trade, a painter by heart and a travel enthusiast. She received a BFA in Photography from Ryerson University and has 10 years of experience in the field. She is an avid traveller, having returned just recently from a trip to East Africa. Her photos have been selected for SNAP!, the AIDS Committee of Toronto annual photography fundraiser and in 2008 the Grand Price Winner of LCBO´s Whisky in Focus photo competition. She has shot in all photographic styles, but she is most passionate about photojournalism, travel and fine art photography. She expends the remainder of her time exploring Barcelona at street level and allowing herself to be consumed by the many layers of the eccentric Barcelona sense. Misha now makes Spain her home as she feels Barcelona oozes with talent, respects rebelling and inspires those seeking divine influence.


The photography currently exhibiting belong to the first of a series focusing on her exploration of Barcelona at the street level.


STEPHANE BENSIMON (Morocco, 1972) is a Street and Fashion Photographer, currently living in Tel Aviv. He undertook University studies in Paris, where he also took in parallel music lessons, influenced by his passion for jazz. His father was also a photographer and this obviously had a strong influence on him, who was attracted by art from an early age. Stephane has been defined as an alchemist who captures a moment in real time and transforms it into something magic. His main influences are Cartier Bresson, Richard Avdon y William Klein. Stephane is an urban photographer passionate about strong and concentrated colors.


At present he is considered as one of the most promising talents in Israel.


The photography collection shown in NOW&THEN is 70´s inspired, with contemporary themes.


MAX SEGURA (Argentina, 1975) is also an urban photographer, particularly interested in architecture and futuristic photography. Part of his photography inspired in contemporary architecture is shown currently at NOW&THEN.


ESTHER VOLTÁ (Spain, 1977) paints a magic and fantasy world from fairy tales, with beautiful faces full of life who put a smile on the viewer´s face and open up our imagination.